Editorial standard
Every guide must answer its target question early, use an accurate heading hierarchy, distinguish facts from estimates and identify what still requires local verification.
E-E-A-T checklist
- Named accountable editor and relevant experience.
- Primary official sources and visible review date.
- Original comparison method and practical decision support.
- Clear independence, trademark and correction disclosures.
- No invented locations, prices, reviews or medical safety claims.
AI and automation
Automation may support structure and consistency, but placeholders, template leakage and unsupported facts are prohibited. A human editor must check intent, sources, local claims and safety language before publication.
Corrections
Substantive changes should record what changed, why it changed and when the page was reviewed.